Vision and Marketing
Sell Sustainability
As natural resources diminish everyday, a sustainable way of making products slowly also becomes economic. Sustainability and a flourishing economy don't have to be enemies. Far from it!
William mcDonough is an architect that takes this vision into practice and builds factories and buildings that are both more economic and more sustainable. Read more on MSNBC >>
Similar to solar panels, sustainable products can be an investment. A high purchasing price might return low usage costs. But solar panels don't sell...
There is four types of people in making choices financially: controllers, aspirerers, advise sensitives and ease orientated. Solar panels only aim at the small group of controllers that have an idealistic view on the environment. This 'brand' should aim at the other three groups by using the message of 'Enabling people to show-off their environmental consciousness'.
The GreenLease program
- Cars stay in ownership of the company.
- Leasing means a contract for three years or a certain amount of kilometers, after that a new car can be purchased.
- Now the difference: after three years the car is being 'upcycled': parts like a fuel-cell and electro motors might be updated and reused in the new models, while structural- and bodyparts are shredded and recycled into a new car.
- All is done in a 'green' facility that gets its energy from natural resources.
- Customers pay for the hippest sjizzle on the street and can keep up-to-date.
- These cars do not have to be expensive.
- This approach doesn't have to stay limited to cars.
Hydrogen Filling Station
A solution to the distribution problems of introducing hydrogen as a fuel can be a network of self sustaining filling stations. These self-service stations use wind and solar energy to convert water into hydrogen. The water could even be reused from the cars.
